Why is Hypnotherapy so effective in helping you become a non-smoker? Countless independent research studies continue to prove this fact year after year. A 2005 study of 72,000 smokers from Europe and the US, reported in the Journal of Applied Psychology, showed that hypnosis came top as the most effective therapy in helping people to give up smoking. Simple…. Observe a non-smoker around you… they don’t even see the smokers around; they don’t smell it or focus on the smell of cigarettes; they do not see the packets of cigarettes in the shops or supermarkets at all! Whereas with you the smoker, because your unconscious brain is so attuned, with all your senses to cigarettes, the smell, look, even the talk/topic of it and you are craving for one. The answer is to delete it completely from your unconscious brain and hypnosis works directly with the unconscious brain. The unconscious brain learns what is pleasurable and what is painful for us and then set triggers to recognise them; once it senses a painful trigger coming along your way it sets off the “flight or fight” response which in human beings set the motion of inner sensations of panic, running , sweating or freezing. With smoking it started years ago by becoming pleasurable directly or because of the gratifications it was giving you: social acceptance, belongingness, stress relief, looking good, feeling more confident, staying silent etc… now that you want to stop smoking it has become a source of pain; the more you try to avoid it and resist it, the more your unconscious brain is feeling alarmed and triggering the tension in your body and mind. The more the tension… guess what? The more the need for a cigarette to reduce that tension… then the guilt for having had yet another one increases the resistance …and then guess what? The cycle of tension/resistance and then giving in/indulging into another cigarette carries on. As your Hypnotherapist in Reading, Wokingham and Windsor, covering Berkshire my job is help your unconscious mind lose that trigger from deep within. Once the unconscious brain learns to look at cigarettes as just physical things sitting on the shelf and has no reaction to it, you find that you stop seeing, smelling or talking about cigarettes, just like a non-smoker.

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